UTM Builder with Analytics (Chrome Extension)

Tend's UTM Builder Chrome Extension makes it easy to create and manage your UTM parameters. Use them to track the performance of your digital ads, and see where your traffic and customers are coming from.

Features Include:

  • Quickly generate UTMs on any website through our automated pop-up window
  • Easily save the UTMs you use for future reference
  • Sync your UTMs across devices
  • Automatically shorten URLs with Bitly

When combined with a Tend.io subscription, you will also be able to:

  • Quickly reference and use your past UTM parameters
  • Track the number visits for each UTM parameter
  • See the number of identified contacts are associated with each UTM parameter

Adding Tend Analytics

After installing the UTM Builder Chrome Extension, click on the UTM Builder icon (within Chrome), and select the "Settings" tab.


Enter your Tend Key which you can find in your Tend dashboard under Settings > Account > Install Script.


After loading connecting with Tend, you will have access to the full history of UTMs, along with the associated analytics.


Adding Bitly URL Shortener

Bitly users can connect to their account to automatically shorten their UTM URLs.


To connect to your Bitly account, go to the "Settings" tab and enter in your Bitly username and token. See here for instructions on where to find your Bitly Access Token.