The Tend Blog

A blog about growing your business

See which marketing tactics drive customers with MoonClerk and Tend

With Tend's Zapier integration, you can easily customer payments from MoonClerk into Tend. See how customers found you and figure which marketing efforts are driving sales.
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Data is the new oil. Here's how to tap it.

Your website and software applications have a lot of valuable data. Tend's Zapier integration makes it easy to tap that data.
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Matchnode podcast

Tend Cofounder, Ryan Evans talks to Chris Madden about Tend, marketing, attribution and privacy.
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Best ads of the 2000s - today

Broadband went from a rarity to a commodity. DVRs ushered in nearly complete control for viewers of programing and ads. And online ads went from minuscule to massive, overtaking TV spending in 2016.
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Best Ads of the 1990s

As the baby boom generation aged, the birth rate in the U.S. declined and family units became smaller. Immigrant and minority groups grew, the population shifted toward the Sunbelt states and new market segments emerged. Online advertising was born durin
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Best Ads of the 1980s

Cable TV reshaped TV industry during the 80s. Cable channels prospered, displacing the power of the mass audience of traditional broadcast networks. With increasingly diffuse audiences, advertisers could tailor ads.. The VCR allowed viewers to control t
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Best Ads of the 1970s

During the 1970s, an average American consumer was exposed to 1,600 ads per day. Why? TV of course. By the mid-seventies, 70 million U.S. homes owned at least one TV set and watched TV six hours per day. This was the era when advertisers starting to take
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Best Old Ads from 1900 - 1970

At the turn of the century, manufacturers introduced new production techniques, standardized products and dramatically expanded markets. Total advertising in the United States grew from about $200 million in 1880 to nearly $3 billion in 1920. Influenced
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Best Ads of all Time

Most ads are terrible. They are annoying, thoughtless and usually ineffective. But every now and then, an ad captures your attention. Sometimes for a split second and sometimes forever. These ads have commanded attention, changed industries and even imp
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Scaling With Your Users

You start with an idea, and want to build something cool. If you’re bootstrapping (or smart), then you’ll want to scale with your startup – letting your paying users foot the bill. You can start out paying next to nothing – in our case $10/year – and prov
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CXO Chat

Tend is officially co-hosting what I think is one of the best events on entrepreneurship in Chicago.
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Growing Pains

It’s hard to know what the next best step should be when starting a company. Last month Ryan and I needed to make a decision with Tend – should we spend a couple weeks making the back-end infrastructure stronger, or spend the time to ship some new featur
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Tend’s API

Knowing where your customers came from is only the beginning. The real value in Tend lies in doing something with that data.
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Auto-ID Website Visitors

Tend typically works by identifying visitors when they fill out a form on your website. By filling out the form, the visitor is letting Tend know who they are, taking them from an “anonymous” visitor, to an “identified” visitor. Today, we released a featu
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Tend.io is live!

Over the weekend we launched Tend.io, the new domain for Tend. We’re super excited about getting the domain. It feels much better than Tendinc.com, and will help out considerably with branding/name recognition.
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Automatically send timely email to interested prospects

This post explains how to automatically send someone an email from your gmail account based on what they did on your website. I’m not gonna lie, there are quite a few steps here, but they don’t take long. This should take about 20 mins. If you run into pr
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Read minds and get rich

This is the most amazing feat of mind reading you are ever going to see. Mind readers usually make vague, hokey statements. But this guy, Dave, accurately pulls specific details straight out of the minds of these innocent people: an orange motorcycle, a b
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Why most web analytics tools suck

In my marketing agency days, I always wanted to get a feel for where new clients were at with their marketing efforts. The dialogue would go a little something like this..
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What you can learn from a Nigerian email scammer about conversion optimization

I’ve always wondered why scammers don’t come up with believable stories written in decent English. The reason turns out to be pretty simple. Nigerian scam artists aren’t trying to increase the number of leads they get, they are trying to attract a very s
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Why is it so hard to calculate ROI in Google Analytics?

A lumberjack came across a leprechaun napping under a tree in a vast forest. Knowing that leprechauns can not tell a lie the lumberjack asked the leprechaun “I know that you are bound by the truth and can not tell a lie. Reveal where you have buried your
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Integrate Stripe with Tend through Zapier

One of our goals at Tend is to track your customers entire history from the first time they click on an ad to being a customer and even if (God forbid) they cancel.
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Setting up a URL template to track ValueTrack parameters

Yes, changes from Google makes everyone nervous but, never fear! This is actually going to be pretty dang useful. Upgraded URLs allow you to...
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Using Tend’s search feature to analyze conversions

One of most powerful features of Tend is the ability to use the search bar to answer questions you have about your conversions.
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Missing Data

You may find that on occasion, Tend does not collect data from a visitor. Although we make our best effort to collect 100% of the visitors, some may slip through the cracks. This could happen because:
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Using David Ogilvy’s Wisdom to Improve Your Conversion Rate

David Ogilvy believed that the best way to get new clients was to do outstanding work for existing clients. He was right. His ads were certainly creative. But he didn’t grow his massive firm and become an advertising legend because his ads were creative.
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Marketing that Works

Here’s how I used to think marketing worked…
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Marketing Attribution Models Infographic

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Marketing Attribution Models

Last year AT&T paid $400 million so that the Dallas Cowboys would play in AT&T Stadium for the next 20 years. Just imagine the bar-room arguments that erupted.
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Whiteboard

An afternoon of brainstorming resulted in this. Not quite sure what it all really means yet, but we’ll be using this as a starting place for development.
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