by Ryan Evans
Jun 13 '16

Using Tend’s search feature to analyze conversions

analyze conversions

One of most powerful features of Tend is the ability to use the search bar to answer questions you have about your conversions.

Here are the parameters you can use to search:

Contacts – Searching by contacts allows you to find a person by name or email address. This is useful when you want to lookup a particular Person to see what pages they looked at or what sites referred them.

Tags – Tags are simply a way of categorizing a group of people. Good examples of tags might be “email newsletter subscribers”, “customers” or “free trials”. This is useful when you want to get a complete view of where all of your customers are coming from.

Pages – Searching for a particular page helps you understand what people read a page before converting. A use case for this might be if you had a particular feature page and you wanted to see how many people looked at it before converting.

Entry Pages – Entry pages are the first pages someone sees when they visit your site. A useful search is to look a particular blog post to see who converted after landing on that page. You can also see if people came to that page via a certain referrer like Google, Twitter or Facebook.

Referrers – Referrers are simply the sites where your visitors or contacts came from. This is great if you want to know who came from Google, Facebook or any other site.

Campaigns – Campaigns track how a specific ad or link is performing. This is useful when you have several ads running in Facebook or if you send out an email newsletter every month. If you create a campaign tracking link (or even a UTM link outside of Tend), you’ll be able to search for that campaign.

A couple advanced tricks

Negative search – Just put a minus sign “-” before any search and you can exclude things from your search query. So if you want to look at all of the traffic except Google, just enter “-google” and you’ll see all traffic except for google.

Combine searches – You can combine any search parameters together to answer specific questions. For example, if you wanted to see how many people tagged as an email subscriber came from Twitter, just type in the tag “email subscriber” and “twitter” and voila you’ll see every email subscriber that came from Twitter.

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