If you're a marketing nerd or just want to understand analytics this is worth a listen.
Here is Matchnode show notes
Here's a brief outline of the conversation:
1:22 - 3:36 - Why most people don’t look at Google Analytics:
4:49 - 8:29 - Attribution and understanding marketing as a story.
9:00 - 9:50 - The importance of “people-based” analytics. Attribution and understanding marketing as a story.
14:46 - 15:10 - The value of Tend beyond Google analytics
16:08 - 19:12 - How the Tend tracking works
22:20 - 24:53 - Is tracking creepy?
23:53 - 24:30 - Privacy and the business model of the internet
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